Is your teen's brain addicted to scrolling?
- P.E.T. South Africa

- Jun 8, 2025
- 2 min read

The Neuroscience of Tech Habits—and How Parents Can Help
Have you ever tried to get your teen’s attention while they’re on their phone—only to be met with silence, a grunt, or a delayed “Wait, what?” You’re not imagining things. More and more parents, educators, and researchers are asking the same question: Are our teens actually addicted to scrolling?
The short answer? Yes—and there’s science to back it up.
Why Scrolling Feels So Good
At the heart of this issue is dopamine, the brain chemical responsible for pleasure, motivation, and reward. Every time your teen sees a new post, receives a like, or watches a short-form video, their brain gets a little hit of dopamine. These moments are unpredictable—sometimes the content is funny, shocking, or affirming, sometimes it’s not. That unpredictability creates what’s known as a variable reward system—the same principle that makes slot machines so addictive.
Now combine that with the bottomless scroll—no natural stopping point, no cues to pause. Unlike a TV show or a book with a clear end, social media is designed to keep going... and going... and going. It’s not just entertainment—it’s behavioural conditioning.
The Adolescent Brain Is Especially Vulnerable
During adolescence, the brain undergoes a massive rewiring. The prefrontal cortex (responsible for self-control and decision-making) is still developing, while the emotional and reward centres are already highly active. That makes teens far more sensitive to dopamine-driven feedback loops—and far less capable of pulling themselves away.
What’s more, excessive screen use can interfere with:
Sleep (blue light suppresses melatonin)
Mood regulation (less real-life connection = more anxiety and loneliness)
Attention span (fragmented by constant switching)
These effects are not just bad habits—they’re signs of dependency.
So What Can Parents Do?
This is where Parent Effectiveness Training (P.E.T.) becomes an invaluable tool. Instead of falling into power struggles, eye-rolling lectures, or confiscating phones, P.E.T. offers a different approach: relationship before rules.
1. Use Active Listening
When your teen is struggling to disconnect or gets defensive, respond with empathy—not solutions.
“Sounds like scrolling helps you switch off... but also leaves you feeling a bit drained?”
This validates their experience without condoning the behaviour.
2. Use I-Messages Instead of Blame
Avoid statements like “You’re addicted to that phone!” Instead, describe how their behaviour affects you:
“When you are up so late on your phone, it really concerns me, because I cannot do my job of protecting your health.”
This keeps the conversation open, not oppositional.
3. Problem-Solve Together
Rather than impose screen-time rules unilaterally, involve your teen in finding a workable solution.
“What kind of evening routine would help you wind down without endless scrolling? Can we come up with something that works for both of us?”
When teens feel respected and heard, they’re more likely to take ownership of their choices.
Final Thought
Yes—many teens today are addicted to scrolling. But this isn’t a moral failing or a parenting defeat. It’s the result of powerful design, biology, and cultural shifts. The answer isn’t more control—it’s more connection. By using P.E.T. communication skills, we create the kind of emotional safety where real change can happen—from the inside out.




Comments